Privacy Policy
This privacy policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") in the context of providing our services, as well as within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering"). With regard to the terms used, such as "processing" or "controller," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Person responsible
DAINTY DYSTOPIA
Anke Didier
Ottostr. 50, 52070 Aachen, Germany
Email: hello@daintydystopia.de
Link to the imprint: https://daintydystopia.de/policies/legal-notice
Types of data processed
- Inventory data (e.g., personal master data, names or addresses).
- Contact details (e.g., email, telephone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).
Categories of data subjects
Visitors and users of the online offer (hereinafter we refer to the data subjects collectively as “users”).
Purpose of processing
- Provision of the online offer, its functions and contents.
- Answering contact requests and communicating with users.
- Security measures.
- Reach measurement/marketing
Terms used
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually all data handling.
‘Pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
The “controller” is the natural or legal person, public authority, agency or other body which alone or jointly with others decides on the purposes and means of the processing of personal data.
“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Relevant legal bases
In accordance with Art. 13 GDPR, we inform you of the legal basis for our data processing. For users within the scope of the General Data Protection Regulation (GDPR), i.e., the EU and the EEC, the following applies, unless the legal basis is stated in the privacy policy:
The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR;
The legal basis for processing to fulfill our services and carry out contractual measures as well as answering inquiries is Art. 6 (1) (b) GDPR;
The legal basis for processing to fulfill our legal obligations is Art. 6 (1) (c) GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.
The legal basis for the processing required to perform a task carried out in the public interest or in the exercise of official authority vested in the controller is Article 6 (1) (e) GDPR.
The legal basis for processing to protect our legitimate interests is Art. 6 (1) (f) GDPR.
The processing of data for purposes other than those for which it was collected is governed by the provisions of Article 6 (4) GDPR.
The processing of special categories of data (according to Art. 9 Para. 1 GDPR) is determined in accordance with the provisions of Art. 9 Para. 2 GDPR.
Security measures
In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as the relevant access, input, and transfer, ensuring availability, and segregating it. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and response to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and processes, in accordance with the principle of data protection by design and through data protection-friendly default settings.
Cooperation with processors, joint controllers and third parties
If, as part of our processing, we disclose data to other persons and companies (contract processors, joint controllers or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if transmission of the data to third parties, such as payment service providers, is necessary to fulfill the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we disclose, transmit or otherwise grant access to data to other companies in our group, this will be done in particular for administrative purposes as a legitimate interest and, in addition, on a basis that complies with legal requirements.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or if this occurs as part of the use of third-party services or the disclosure or transmission of data to other persons or companies, this will only occur if it is necessary to fulfill our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to explicit consent or contractually required transmission, we only process or have the data processed in third countries with a recognized level of data protection, which includes US processors certified under the "Privacy Shield" or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission ).
Rights of data subjects
You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the statutory requirements.
In accordance with the statutory provisions, you have the right to request that the data concerning you be completed or that inaccurate data concerning you be corrected.
You have the right to request that the data in question be deleted immediately in accordance with the statutory provisions or, alternatively, to request that the processing of the data be restricted in accordance with the statutory provisions.
You have the right to request that the data concerning you that you have provided to us be received in accordance with the legal requirements and to request that this data be transmitted to other responsible parties.
You also have the right to lodge a complaint with the competent supervisory authority in accordance with the statutory provisions.
Right of withdrawal
You have the right to revoke any consent you have given with effect for the future.
Right of objection
You may object to the future processing of your data at any time in accordance with the statutory provisions. In particular, you may object to processing for direct marketing purposes.
Cookies and right to object to direct advertising
“Cookies” are small files that are stored on users’ computers. Different types of information can be stored within cookies. A cookie is primarily used to save information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can store, for example, the contents of a shopping cart in an online shop or a login status. “Permanent” or “persistent” cookies are cookies that remain stored even after the browser is closed. For example, the login status can be saved if the user visits the website several days later. Likewise, the interests of the user can be saved in such a cookie and used for reach measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the controller who operates the online service (otherwise, if they are only their cookies, they are referred to as “first-party cookies”).
We may use temporary and permanent cookies and explain this in our privacy policy.
If we ask users for consent to the use of cookies (e.g. as part of a cookie consent), the legal basis for this processing is Art. 6 (1) (a) GDPR. Otherwise, the users' personal cookies will be processed in accordance with the following explanations in this data protection declaration on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) (f) GDPR) or if the use of cookies is necessary to provide our contract-related services, in accordance with Art. 6 (1) (b) GDPR, or if the use of cookies is necessary to perform a task in the public interest or in the exercise of official authority, in accordance with Art. 6 (1) (e) GDPR.
If users do not wish cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Excluding cookies may result in functional limitations of this online service.
A general objection to the use of cookies used for online marketing purposes can be declared for a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . Furthermore, cookies can be blocked by deactivating them in the browser settings. Please note that in this case, not all functions of this website may be available.
Deletion of data
The data we process will be deleted or restricted in accordance with legal requirements. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention periods that prevent deletion.
If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
Changes and updates to the privacy policy
We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.
Business-related processing
In addition, we process
- Contract data (e.g., subject matter of the contract, term, customer category).
- Payment data (e.g., bank details, payment history)
from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
Order processing in the online shop and customer account
We process our customers' data as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as to pay for them and to deliver or execute them.
The data processed includes inventory data, communication data, contract data, and payment data. The data subjects include our customers, prospective customers, and other business partners. The processing is carried out for the purpose of providing contractual services within the scope of operating an online shop, billing, delivery, and customer services. We use session cookies to store the shopping cart contents and permanent cookies to store the login status.
Processing is carried out to fulfill our services and carry out contractual measures (e.g., processing orders) and to the extent required by law (e.g., legally required archiving of business transactions for trade and tax purposes). The information marked as required is necessary to establish and fulfill the contract. We only disclose data to third parties within the scope of delivery, payment, or within the scope of legal permissions and obligations, as well as when this is based on our legitimate interests, about which we inform you in this privacy policy (e.g., to legal and tax advisors, financial institutions, freight companies, and authorities).
Users can optionally create a user account, which allows them to view their orders, in particular. During registration, the required information is communicated to users. User accounts are not public and cannot be indexed by search engines. If users cancel their user account, their data will be deleted, unless retention is necessary for commercial or tax law reasons. Information in the customer account will remain until it is deleted, with subsequent archiving in the event of a legal obligation or our legitimate interests (e.g., in the event of legal disputes). It is the user's responsibility to back up their data before the end of the contract if the contract is terminated.
During registration and subsequent registrations, as well as when using our online services, we store the IP address and the time of the respective user action. This storage is based on our legitimate interests, as well as the user's interest in protecting against misuse and other unauthorized use. This data will generally not be passed on to third parties unless it is necessary to pursue our legal claims as a legitimate interest or there is a legal obligation to do so.
Deletion occurs after expiration of statutory warranty and other contractual rights or obligations (e.g., payment claims or performance obligations arising from contracts with customers), whereby the necessity of retaining the data is reviewed every three years; in the case of retention due to statutory archiving obligations, deletion occurs after these expiration.
External payment service providers
We use external payment service providers through whose platforms users and we can conduct payment transactions. These payment service providers may include, each with a link to the privacy policy: Paypal ( https://www.paypal.com/de/webapps/mpp/ua/privacy-full ), Klarna ( https://www.klarna.com/de/datenschutz/ ), Skrill ( https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/ ), Giropay ( https://www.giropay.de/rechtliches/datenschutz-agb/ ), Visa ( https://www.visa.de/datenschutz ), Mastercard ( https://www.mastercard.de/de-de/datenschutz.html ), American Express ( https://www.americanexpress.com/de/content/privacy-policy-statement.html ), Stripe ( https://stripe.com/de/privacy ).
To fulfill contracts, we use payment service providers on the basis of Art. 6 (1) (b) GDPR. Furthermore, we use external payment service providers based on our legitimate interests pursuant to Art. 6 (1) (f) GDPR to offer our users effective and secure payment options.
The data processed by the payment service providers includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, amount and recipient-related information. This information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, only information confirming or rejecting the payment. Under certain circumstances, the payment service providers will transmit the data to credit agencies. This transmission is for the purpose of identity and credit checks. For more information, please refer to the terms and conditions and data protection information of the payment service providers.
Payment transactions are subject to the terms and conditions and privacy policy of the respective payment service providers, which are available on the respective websites or transaction applications. We also refer to these for further information and to assert your rights of withdrawal, information, and other data subjects.
Administration, financial accounting, office organization, contact management
We process data as part of administrative tasks and to organize our operations, financial accounting, and to comply with legal obligations, such as archiving. In doing so, we process the same data that we process as part of providing our contractual services. The processing is based on Art. 6 (1) (c) GDPR and Art. 6 (1) (f) GDPR. Customers, interested parties, business partners, and website visitors are affected by the processing. The purpose of and our interest in the processing lies in administration, financial accounting, office organization, and data archiving—i.e., tasks that serve to maintain our business activities, perform our duties, and provide our services. The deletion of data for contractual services and contractual communication corresponds to the information provided for these processing activities.
We disclose or transmit data to the tax authorities, consultants such as tax consultants or auditors as well as other fee offices and payment service providers.
Furthermore, based on our business interests, we store information about suppliers, event organizers, and other business partners, e.g., for the purpose of later contact. We generally store this mostly company-related data permanently.
Business analyses and market research
In order to operate our business economically and to identify market trends and the wishes of our contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data and metadata on the basis of Art. 6 (1) (f) GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offering.
The analyses are conducted for the purposes of business evaluations, marketing, and market research. We may consider the profiles of registered users with information, for example, about the services they have used. The analyses help us increase user-friendliness, optimize our offerings, and improve business efficiency. The analyses serve our sole purpose and will not be disclosed externally unless they are anonymous analyses with summarized values.
If these analyses or profiles are personal, they will be deleted or anonymized upon user termination, otherwise after two years from the conclusion of the contract. Otherwise, the overall business analyses and general trend determinations are created anonymously wherever possible.
Participation in affiliate partner programs
Within our online offering, we use industry-standard tracking measures based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering) in accordance with Art. 6 (1) (f) GDPR, insofar as these are necessary for the operation of the affiliate system. Below, we explain the technical background to users.
The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems, for example, when links or services from third parties are offered after a contract has been concluded). The operators of the respective websites receive a commission when users follow the affiliate links and subsequently take advantage of the offers.
In summary, it is necessary for our online offering to be able to track whether users who are interested in affiliate links and/or the offers available from us subsequently take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented with certain values that can be part of the link or set otherwise, e.g. in a cookie. These values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as advertising material ID, partner ID and categorizations.
The online user identifiers we use are pseudonymous values. This means that the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us determine whether the same user who clicked on an affiliate link or expressed interest in an offer via our online offering has accepted the offer, i.e., for example, concluded a contract with the provider. However, the online identifier is personal insofar as the partner company and we have the online identifier together with other user data. This is the only way the partner company can tell us whether the user has accepted the offer and whether we can, for example, pay out the bonus.
Amazon Affiliate Program
Based on our legitimate interests (i.e., interest in the economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR), we participate in the Amazon EU affiliate program, which was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Amazon.de (a so-called affiliate system). This means that as an Amazon partner, we earn from qualified purchases.
Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognize that you clicked on the affiliate link on this website and subsequently purchased a product from Amazon.
Further information on data usage by Amazon and options for objection can be found in the company’s privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 .
Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.
Booking.com Affiliate Program
Based on our legitimate interests (i.e., interest in the economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR), we participate in the Booking.com affiliate program, which was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Booking.com (a so-called affiliate system). Booking.com uses cookies to track the origin of bookings. Among other things, Booking.com can recognize that you clicked the affiliate link on this website and subsequently made a booking with Booking.com.
Further information on data usage by Booking.com and options for objection can be found in the company's privacy policy:https://www.booking.com/content/privacy.de.html .
Registration function
Users can create a user account. During registration, the required mandatory information is communicated to users and processed on the basis of Art. 6 (1) (b) GDPR for the purpose of providing the user account. The data processed includes, in particular, login information (name, password, and an email address). The data entered during registration is used for the purposes of using the user account and its purpose.
Users can be informed via email about information relevant to their user account, such as technical changes. If users terminate their user account, their data related to the user account will be deleted, subject to any statutory retention requirements. It is the user's responsibility to back up their data before the end of the contract upon termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
When you use our registration and login functions, as well as your user account, we store your IP address and the time of each user action. This storage is based on our legitimate interests, as well as the user's interest in protecting against misuse and other unauthorized use. This data will generally not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR. IP addresses are anonymized or deleted after 7 days at the latest.
Contact us
When you contact us (e.g. via contact form, email, telephone or via social media), the user's information will be processed to process the contact request and its handling in accordance with Art. 6 (1) (b) (within the framework of contractual/pre-contractual relationships) and Art. 6 (1) (f) (other inquiries) GDPR. User information may be stored in a customer relationship management system ("CRM system") or comparable inquiry organization.
We delete requests if they are no longer required. We review their necessity every two years; furthermore, statutory archiving obligations apply.
Newsletter
The following information provides you with information about the content of our newsletter, the registration, dispatch, and statistical evaluation procedures, as well as your right to object. By subscribing to our newsletter, you agree to receive it and to the described procedures.
Newsletter content: We only send newsletters, emails, and other electronic notifications containing promotional information (hereinafter "newsletters") with the recipient's consent or legal permission. If the newsletter content is specifically described when registering for the newsletter, this information is decisive for the user's consent. Otherwise, our newsletters contain information about our services and us.
Double opt-in and logging: Registration for our newsletter is done using a so-called double opt-in process. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary to ensure that no one can register using someone else's email address. Newsletter registrations are logged to provide evidence of the registration process in accordance with legal requirements. This includes saving the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
Registration data: To subscribe to the newsletter, simply provide your email address. Optionally, we ask you to provide a name so we can address you personally in the newsletter.
The newsletter is sent and the associated performance measurement is based on the recipient's consent in accordance with Art. 6 (1) (a), Art. 7 GDPR in conjunction with Section 7 (2) No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 (1) (f) GDPR in conjunction with Section 7 (3) UWG.
The registration process is logged based on our legitimate interests pursuant to Art. 6 (1) (f) GDPR. Our interest is in using a user-friendly and secure newsletter system that serves our business interests and meets user expectations, while also allowing us to verify consent.
Cancellation/Revocation - You can cancel your subscription to our newsletter at any time, i.e., revoke your consent. A link to unsubscribe from the newsletter can be found at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.
Hosting and email sending
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services and technical maintenance services, which we use for the purpose of operating this online offering.
In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in the efficient and secure provision of this online offer in accordance with Art. 6 (1) (f) GDPR in conjunction with Art. 28 GDPR (conclusion of a contract for data processing).
Collection of access data and log files
Based on our legitimate interests pursuant to Art. 6 (1) (f) GDPR, we, or rather our hosting provider, collect data about every access to the server on which this service is located (so-called server log files). This access data includes the name of the accessed website, the file, the date and time of access, the amount of data transferred, the notification of successful access, the browser type and version, the user's operating system, the referrer URL (the previously visited page), the IP address, and the requesting provider.
Log file information is stored for security reasons (e.g., to investigate misuse or fraud) for a maximum of 7 days and then deleted. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been finally resolved.
Google Tag Manager
Google Tag Manager is a solution that allows us to manage so-called website tags via a single interface (and thus integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal user data. Regarding the processing of users' personal data, please refer to the following information on Google services. Terms of Use: https://www.google.com/intl/de/tagmanager/use-policy.html .
Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about users' use of the website is usually transferred to a Google server in the USA and stored there.
Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website, and to provide us with other services related to the use of this website and internet usage. Pseudonymous user profiles may be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the user's IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser will not be merged with other data held by Google. Users can prevent cookies from being saved by selecting the appropriate settings in their browser software; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the website, as well as from processing this data, by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de .
If we ask users for consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6 (1) (a) GDPR. Otherwise, users' personal data will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR).
To the extent that data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).
For further information on data usage by Google, settings and objection options, please see Google’s privacy policy ( https://policies.google.com/privacy ) and the settings for displaying advertisements by Google (https://adssettings.google.com/authenticated ).
Users’ personal data will be deleted or anonymized after 14 months.
Target group building with Google Analytics
We use Google Analytics to display ads placed within Google's and its partners' advertising services only to users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products determined based on the websites visited) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users.
Google AdWords and conversion measurement
We use the online marketing process Google "AdWords" to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the ads. This allows us to display ads for and within our online offering more specifically, in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products in which they have shown interest on other online offerings, this is referred to as "remarketing." For these purposes, when our and other websites on which the Google advertising network is active are accessed, Google code is immediately executed by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (similar technologies can also be used instead of cookies). This file records which websites the user has visited, which content he is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other information about the use of the online offer.
We also receive a unique "conversion cookie." The information collected through the cookie is used by Google to compile conversion statistics for us. However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not receive any information that could be used to personally identify users.
User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the name or email address of users, but rather processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the USA.
If we ask users for consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6 (1) (a) GDPR. Otherwise, users' personal data will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR).
To the extent that data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).
For further information on data usage by Google, settings and objection options, please see Google’s privacy policy ( https://policies.google.com/technologies/ads ) and the settings for displaying advertisements by Google (https://adssettings.google.com/authenticated ).
Facebook Pixel, Custom Audiences and Facebook Conversion
Our online offering uses the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
With the help of the Facebook pixel, Facebook is able to define visitors to our online offering as a target group for displaying advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
Facebook processes data in accordance with Facebook's data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage policy: https://www.facebook.com/policy . Specific information and details about the Facebook pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616 .
If we ask users for consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6 (1) (a) GDPR. Otherwise, users' personal data will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR).
Facebook is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).
You can opt out of the Facebook pixel's collection and use of your data to display Facebook ads. To control which types of ads are displayed to you on Facebook, you can visit the page set up by Facebook and follow the instructions for settings for usage-based advertising: https://www.facebook.com/settings?tab=ads . The settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices.
You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative deactivation page ( http://optout.networkadvertising.org/ ) and additionally the US website ( http://www.aboutads.info/choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ ).
Online presence in social media
We maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services.
We would like to point out that user data may be processed outside the European Union. This could pose risks for users, for example, because it could make it more difficult to enforce their rights. With regard to US providers certified under the Privacy Shield, we would like to point out that they are thereby obligated to comply with EU data protection standards.
Furthermore, user data is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests. These user profiles can then be used, for example, to place advertisements within and outside the platforms that presumably correspond to the users' interests. For these purposes, cookies are generally stored on users' computers in which the user behavior and interests are saved. Furthermore, user profiles can also store data independent of the devices used by users (particularly if users are members of the respective platforms and are logged in to them).
The processing of users' personal data is based on our legitimate interest in providing effective information and communication with users in accordance with Art. 6 (1) (f) GDPR. If users are asked by the respective platform providers for consent to the data processing described above, the legal basis for processing is Art. 6 (1) (a) and Art. 7 GDPR.
For a detailed description of the respective processing and the objection options (opt-out), we refer to the information provided by the providers linked below.
In the case of requests for information and the assertion of user rights, we would like to point out that these can be most effectively asserted with the providers. Only the providers have access to user data and can directly take appropriate measures and provide information. If you still need assistance, please contact us.
- Facebook, pages, groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on the basis of an agreement on joint processing of personal data - Privacy Policy: https://www.facebook.com/about/privacy/ , specifically for pages: https://www.facebook.com/legal/terms/information_about_page_insights_data , Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active .
- Google/YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) – Privacy Policy: https://policies.google.com/privacy , Opt-Out: https://adssettings.google.com/authenticated , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active .
- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/Opt-Out: http://instagram.com/about/legal/privacy/ .
- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Privacy Policy: https://twitter.com/de/privacy , Opt-Out: https://twitter.com/personalization , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active .
- Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/Opt-Out: https://about.pinterest.com/de/privacy-policy .
- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active .
- Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) - Privacy Policy/Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung .
- Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Privacy Policy/Opt-Out: https://wakelet.com/privacy.html .
- Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) - Privacy Policy/Opt-Out: https://soundcloud.com/pages/privacy .
Integration of third-party services and content
Within our online offering, we use content or service offerings from third parties on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR) in order to integrate their content and services, such as videos or fonts (hereinafter collectively referred to as “content”).
This always presupposes that the third-party providers of this content perceive the user's IP address, since without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as be linked to such information from other sources.
Vimeo
We may embed videos from the "Vimeo" platform provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street, New York, New York 10011, USA. Privacy policy: https://vimeo.com/privacy . We point out that Vimeo may use Google Analytics and refer to the privacy policy ( https://policies.google.com/privacy ) as well as opt-out options for Google Analytics ( http://tools.google.com/dlpage/gaoptout?hl=de ) or Google's settings for data usage for marketing purposes ( https://adssettings.google.com/ ).
YouTube
We embed videos from the "YouTube" platform provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated .
Google Fonts
We integrate the fonts ("Google Fonts") of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, user data is used solely for the purpose of displaying the fonts in the user's browser. This integration is based on our legitimate interest in the technically secure, maintenance-free, and efficient use of fonts, their consistent display, and the consideration of possible licensing restrictions for their integration. Privacy Policy: https://www.google.com/policies/privacy/ .
Our online offering may incorporate features and content from the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. This may include content such as images, videos, or text and buttons that allow users to share content from this online offering within Twitter.
If users are members of the Twitter platform, Twitter can associate the access to the aforementioned content and functions with the users' profiles there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active ). Privacy policy: https://twitter.com/de/privacy , Opt-out: https://twitter.com/personalization .
Our online offering may include features and content from the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may include, for example, content such as images, videos, or text, and buttons that users can use to share content from this online offering within Instagram. If users are members of the Instagram platform, Instagram can associate the access to the aforementioned content and features with their profiles there. Instagram's privacy policy: http://instagram.com/about/legal/privacy/ .
Our online offering may include features and content from the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA. This may include, for example, content such as images, videos, or text, and buttons that users can use to share content from this online offering within Pinterest. If users are members of the Pinterest platform, Pinterest can associate access to the aforementioned content and features with their profiles there. Pinterest's privacy policy: https://about.pinterest.com/de/privacy-policy .
Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke